10 Tips of Book Marketing: Author Events [video]
Literary Publicist, Stephanie Barko, gives you the secret to success for your author events.
Tip #4: Author Events
Unless you are an airline employee like my award-winning memoirist client, Jamie Patterson, you definitely want to put some thought into things before deciding to fly around during a book tour.
The key to getting a healthy turnout at an author event is making sure you are not responsible for attendance. After your local launch, where all your nearest and dearest will automatically arrive to support you, the events you want to do are those where someone else is gathering your audience for you.
Let’s look at what some of those events might be.
If you have lived in more than one city during your lifetime, it is likely that you have a following remaining in some of those locations. For instance, one of my best friends in high school, who now lives several thousand miles away, follows me around like a puppy dog on social media. If I told her I was coming to her town, there is no doubt in my mind that she would move heaven and earth to produce a turnout for me.
If you have far-flung relatives who like you, it is possible that they will not only host an event for you with their friends, but also put you up, possibly reducing your expenses for both lodging and venue.
Book festivals bring your readers to you on a platter. All you have to do is figure out how you want to meet them–as presenter or salesperson. Your first choice will be to present, since it’s free. Consider exhibiting when you are not selected as a featured author.
What author events are you planning? What examples can you provide of an event that came with built-in turnout?