The internet and the democratization of the publishing industry have made it easier than ever today to publish a book. With so many people publishing material in so many different formats, the competition to sell one’s writing has never been keener. The wisest and most savvy authors and indie publishers are investigating what a book publicist can do for them.
The book publicist sits at the back end of the publishing chain and is the team member who pushes the finished book into the marketplace. Book publicity begins six to 12 months prior to release date when the marketing plan and book platform are written, and typically ends about four months after launch.
Book publicists specialize in specific genres just like literary agents do. These genre specialties include nonfiction & fiction subgenres like how-to, history, career, business, biography, autobiography, self-help, and historical fiction. Some book publicists are employed directly by publishing houses and some freelance for publishers and authors.
A critical function of the book publicist is to submit galleys and finished books for book reviews. The publicist may also attempt to get the title on a prominent books list or nominate it for a book award. Also within the publicist’s purview is the pitching of features to journalists either written by, about or mentioning the author.
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